Monte Nord Financial Services - Brand Identity, Website, and Display Advertising
A full brand build for a boutique financial firm targeting small business owners -- from logo to live site to ad creative.
Project Snapshot
Industry:
Financial Services
Deliverables:
Brand Identity, Logo System, 5-Page Website, Display Ad Pack
Platform:
WordPress (Elementor)
Timeline:
6 weeks
A boutique financial services firm serving small business owners had no brand identity and no web presence. Their pitch materials were generic and failed to reflect the quality of their advisory work. They needed a complete visual identity, a website that could convert prospects, and display advertising to support a digital launch.
I started with the brand identity, designing a logo system with three variations (horizontal, stacked, and icon-only mark) built around a shield motif that communicates trust and stability. The color palette pairs deep navy with light blue and a warm tan, giving the brand a professional but approachable feel distinct from typical financial services blue-on-white sameness.
From there I designed and built a 5-page WordPress website covering home, services, results, and about. Messaging was written to speak directly to small business owners rather than the generic wealth management audience. The results page includes a case study with real chart visualization, demonstrating how the firm would present client outcomes to prospective clients.
The display ad pack covered five standard formats -- 1080x1080, 1080x1350, 1200x628, 300x250, and 728x90 -- each carrying consistent brand messaging across multiple headline variations for digital and print publication use.
Monte Nord launched with a complete, cohesive brand system ready for digital advertising, client presentations, and web presence. Every touchpoint -- logo, website, and ads -- shares the same visual language and messaging framework, giving the firm a professional market presence from day one.
View the live website
Note: Client name has been changed to Monte Nord for privacy. Creative, process, and deliverables are shown exactly as delivered.
