Monte Nord - Brand Identity and Website Design

A full rebrand and website for a boutique financial services firm. Built to establish trust, elevate their positioning, and attract higher-value clients. (Client name has been changed for privacy.)

Project Snapshot

Industry	Financial Services
Deliverables	Brand Identity, Logo Design, Messaging, Website, Pitch Deck
Timeline	6 weeks
Platform	WordPress (Elementor)

The Challenge

Monte Nord lacked a cohesive brand identity and had no web presence. Their pitch materials were generic and failed to reflect the quality of service they offered. The firm needed a visual language and digital presence that inspired trust, reflected professionalism, and clearly articulated what they do.

The Solution

I created a clean, modern brand system with high-trust visual cues. The goal was to convey confidence and clarity while staying rooted in traditional financial aesthetics.

Key creative moves:

Developed a minimalist logo with a column-style base to imply structure and stability
Chose a subdued blue-gray palette paired with a serif typeface for authority
Designed a 5-page WordPress site with messaging focused on outcomes and trust
Built a pitch deck template aligned to the new identity
Created a simple bar chart visual to highlight performance metrics

Results

The result is a clean, professional brand system and website tailored to the expectations of a modern financial services firm. The identity delivers clarity and trust, while the site structure supports future scalability and content growth.

Clear, consistent messaging across all touchpoints
Design system built for long-term flexibility
Strong alignment between visual identity and target audience expectations

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